SOURCE:Alliance Data
DESCRIPTION:
During New York Advertising Week, Bill Todd, executive vice president of Conversant, an Alliance Data company, spoke on a panel that examined the good coming from the ad and marketing tech community. As a leader in data-driven marketing, Conversant and Epsilon, also an Alliance Data company, are experts in leveraging data that garners deep insights into customers perferences for its clients. Conversant and Epsilon are able to apply this same exerptise to work they're doing for non-profits. In addition to the work Conversant does with the Federation of Internal Alerts, Bill spoke about the TexProtects ZipRisk Map project, which was launched last year in partnership with TexProtects, UT Dallas, Epsilon and Alliance Data.
Check out the full discussion.
Contact Info:
Danielle Ricketts
Alliance Data
+1 (214) 494-3782
danielle.ricketts@alliancedata.com
KEYWORDS: Technology, Media & Communications, data for good, tech for good, data-driven marketing, Alliance Data
