A joint campaign by FSC, Kimberly-Clark, and WWF won the Silver Award in ‘Environmental Campaign of the Year’, PR Awards Asia 2016, a prestigious industry award in the Asia Pacific region.
SOURCE:Kimberly-Clark Corporation
DESCRIPTION:
The campaign, titled ‘Responsible Forestry’, aimed to raise awareness and educate consumers on the importance of choosing FSC-certified products – by inviting them to play an active role in protecting forests. The campaign focused on Asia Pacific markets and a series of localized campaigns across Taiwan, Australia, and Singapore, which educated consumers and brought about a change in behavior.
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Tweet me:.@KCCorp helps you look after our forests #WeBreatheWhatWeBuy http://bit.ly/2dELEWg
KEYWORDS: Awards & Recognition, Environment & Climate Change, forestry, Kimberly-Clark, environmental campaign, Asia Pacific
