SOURCE:Cone Communications
DESCRIPTION:
The 2015 Cone Communications Millennial CSR Study gives an inside look into the unique attitudes, perceptions and behaviors of different Millennial segments when it comes to engaging with companies around social and environmental issues. The major takeaway is clear: although Millennials are far and away CSR’s most ardent supporters, gender, life-stage and income level play a major role in how Millennials want to be engaged in CSR efforts. A ‘one-size-fits-all’ message just won’t inspire mass action within this generation.
This webinar will walk you through key data and critical implications for business wishing to engage Millennials in CSR including expectations, perception of impact, business approaches and preferred types of engagement. The session will also explore unique drivers and priorities of the Young Millennial, Mature Millennial, Millennial Female, Millennial Male, Affluent Millennial and Millennial Mom.
The complimentary webinar presentation of the 2015 Cone Communications Millennial CSR Study will take place October 7, 2015 from 1:30-2:30 p.m. EST. Please click here to register.
Speakers:
- Alison DaSilva, Executive Vice President, CSR Planning & Insights, Cone Communications
- Whitney Dailey, Senior Supervisor, CSR Planning & Insights, Cone Communications
KEYWORDS: Events, Conferences & Webinars, Business & Trade, Cone Communications, Millennial CSR Study