SOURCE:Barclays
DESCRIPTION:
When you are doing something disruptive, it can be difficult to get people to back your ideas. Innovative companies tend to get excited about new ideas before the rest of the pack. Slower-moving businesses, however, start embracing innovation once the proof of success is already out there.
The inspiration for our business was largely born of frustration – frustration that people were not able to access financial services. I had encountered large credit agencies offering great products, but some consumers were getting knocked back because companies were using unreliable data.
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KEYWORDS: Finance & Socially Responsible Investment, Hello Soda, Barclays Accelerator program, innovative companies, Innovation
