Wendy’s ups the ante by tweeting that they’ll donate $100,000 to the Dave Thomas Foundation for Adoption when Carter’s tweet breaks Ellen’s retweet record
SOURCE:The Wendy's Company
DESCRIPTION:
Last week, 16-year old Reno High School student Carter Wilkerson had a hankering for his favorite Wendy's Chicken Nuggets and proposed a bold idea when he tweeted:
"Yo @Wendy's how many retweets for a year of free chicken nuggets?"
@Wendys responded simply: "18 Million"… a lofty goal considering Ellen's Degeneres Oscars selfie, the most retweeted tweet in Twitter's history, has 3.2 million.
Undaunted by the challenge, Carter recruited his Twitter followers to help him make Twitter history.
Since Wednesday, April 5, Carter's chicken nugget love has been retweeted more than 2.9 million times, making it the second most retweeted tweet in history.
The response has turned the teenager into a global hero on a mission that many are supporting with the hashtag #NuggsForCarter. The official brand accounts of Amazon, Microsoft, Google, LEGO and more have retweeted - along with celebrities and public personalities like Aaron Paul from Breaking Bad and Houston football player Duane Brown.
This nugget story got even more interesting when Ellen DeGeneres picked up on the media attention around Carter’s quest for nuggets and posed a challenge to Carter: who can get retweeted most!
On her Thursday show, she challenged everyone to help her maintain her status as the all-time retweet leader, while also helping Carter get his nuggets.
And, again, Wendy’s upped the ante by tweeting that they’ll donate $100,000 to the Dave Thomas Foundation for Adoption when Carter’s tweet break’s Ellen’s retweet record.
To help Carter surpass Ellen for the most retweeted tweet, retweet Carter’s tweet and you will help to raise $100,000 for children in foster care.
TEAM #NuggsForCarter
KEYWORDS: Media & Communications, Cause Marketing, The Ellen Show, Ellen DeGeneres, Wendy's, Nuggs for Carter, Dave Thomas Foundation for Adoption
