SOURCE:Kimberly-Clark Corporation
DESCRIPTION:
he link between a company’s strong corporate social responsibility (CSR) is inevitably tied to its brand perception.
Speaking at Marketing’s PR Asia 2015 conference, Shweta Shukla, director of communications & government affairs – Asia Pacific, Kimberly-Clark (KC), presented a case study on how a company can go beyond corporate green-washing to implement truly effective CSR policies that enhance corporate reputations.
For KC, it partnered with various NGO’s to increase local participation for its CSR initiatives. This helped to forge a new, profitable and more sustainable business future for both KC and the communities that it has adopted as part of its CSR drive.
Here are the five tangible ways CSR can impact your business.
1. Build the topline for participating brands
Click here to continue reading on Marketing-Interactive
Tweet me:.@KCCorp 5 tangible ways CSR can impact your business http://nyv.me/l/lT4O
KEYWORDS: Business & Trade, Kimberly-Clark Corporation, csr and business, Marketing’s PR Asia 2015, NGO’s, Kleenex