by Paul Polizzotto, President and Founder of EcoMedia
SOURCE:EcoMedia
DESCRIPTION:
Advertisers carve out a portion of their multibillion-dollar ad budgets – 10% of what they’re spending locally or 5% of what they’re spending nationally – to fund nonprofits that align with their brand DNA.
CBS Corp.’s EcoMedia division – one of the network’s fastest-growing units, according to Paul Polizzotto, who founded EcoMedia in 2001 – can connect those advertisers with one of the 150 different nonprofit organizations it has relationships with around the world.
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KEYWORDS: Media & Communications, Business & Trade, Paul Polizzotto, Ad Exchanger
