by Vikas Vij
SOURCE:Justmeans
DESCRIPTION:
Sustainopreneurship, a term that blends sustainability and entrepreneurship, refers to the creation of a business that aims to solve problems related to environmental and social sustainability. It is a business with a cause that deploys sustainability innovations to turn local and global challenges into business opportunities.
Cecilia Tkaczyk, a former New York State Senator turned sustainopreneur, has transformed an under-appreciated agricultural product into a local business. Tkaczyk discovered the unique value of this product almost by accident during a frigid winter in upstate New York where she has a small sheep farm.
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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.
KEYWORDS: Social Innovation and Entrepreneurship, Ethical Production and Consumption, Cause Global, Social Entrepreneurship, Sustainopreneurship, sustainable agriculture, Justmeans
