How Cisco is following former CEO John Chambers's vision for corporate social responsibility.
SOURCE:Cisco Systems Inc.
DESCRIPTION:
Once of the most significant events in the technology industry in 2015 was Cisco's CEO transition from John Chambers to Chuck Robbins (disclosure: Cisco is a ZK Research client). One of the hallmarks of the Chambers-led Cisco was the company's mission to change the world. The company didn't put together its corporate social responsibility (CSR) programs for marketing purposes or to drive sales. Instead, Cisco embraced CSR and its ability to make a difference because it was the right thing to do for everyone. I highlighted one such initiative in this post regarding Cisco bringing communications to disaster relief efforts.
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KEYWORDS: Reports, Business & Trade, Zeus Kerravala, Chuck Robbins, cisco csr, NetworkWorld
