SOURCE:Benevity
DESCRIPTION:
An oft-quoted statement from acclaimed management consultant Peter Drucker asserts that "culture eats strategy for breakfast." Yet even today, many companies pay more attention to their strategies than their underlying culture, often at the expense of success. That's because many business leaders think that changing corporate culture is near impossible, while shifting a strategy is only a productive whiteboarding session and a new scorecard away.
Yet both data and our experience with Fortune 1000 clients show that an extremely effective way companies can shape their culture to better support strategic initiatives is by strengthening and leveraging their Goodness Programs -- or, rather, their giving, volunteering and other philanthropic efforts. Here's why.
Read more on the Benevity blog...
KEYWORDS: Volunteerism & Community Engagement, Corporate Social Responsibility, Culture, workplace giving, millennials, corporate giving, benevity
