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The 3BL Media CSR feed - full text version

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    SOURCE:Ethical Corporation


    Business needs progressive leadership if it is to get where it needs to be given the current geopolitical climate which I’m sure your business is tackling this issue.
    However, many leading global companies see this as an opportunity – that doing the right thing makes good business sense. 
    We interview senior business leaders and heads of CSR from the UN Environment, Nordea Bank and Carlsberg to understand what the biggest opportunities for sustainability are for 2018 and how they are linking the SDGs, environmental and social impact to commercial success. 
    Access the complimentary speaker spotlights with the UN Environment, Nordea and Carlsberg here

    Candy Telani Anton
    Head of Europe | Ethical Corporation
    00+44 (0) 207 375 7162
    #RBSEU- How to drive transformational change to deliver business impacts

    Read Announcement

    Tweet me:Hear from senior business leaders at @UNEnvironment, @Nordea & @carlsberg about the biggest opportunities for #sustainability in 2018 in @Ethical_Corp's complimentary briefing

    KEYWORDS: Ethical Corporation, csr, sustainability, Social Impact, SDGs

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    SOURCE:JetBlue Airways


    Last week, JetBlue published its 2017 Environmental, Social and Governance (ESG) Report which highlights all the work the airline has done to ensure JetBlue’s sustainability. Throughout the report, readers will see mentions of all the work JetBlue is doing to run a sustainable business. For any airline, this is mostly about conserving fuel.

    JetBlue has a lot to share…from introducing electric Ground Service Equipment at JFK to our recent order for the latest fuel-efficient engines…to equipping our aircraft in preparation for the latest advances in air traffic control…to providing support and funding for renewable jet fuels. The list is extensive and impressive – and it speaks to JetBlue’s culture of caring and our long history of innovation.

    JetBlue is always looking for new ways to contribute to sustainability and that’s where JetBlue Technology Ventures also comes in. With electric aircraft set to revolutionize regional travel, and new technology available to provide accurate weather updates so that we can avoid delays (and save fuel), there’s a whole world of opportunity out there, and JetBlue has a front row seat in Silicon Valley to take advantage of it.

    Managing our risk in the future

    JetBlue’s investors want to see that the airline is planning for the future in a changing world. In the report, JetBlue talks about the various 'risks' it faces and what the airline is doing about them. As an example, JetBlue faces 'climate risk' as a result of climate change. Airlines may not be able to stop the risks from happening, but they can plan for them.

    JetBlue talks about the various risks it faces, from the increasingly severe rising fuel increasing sea levels impacting coastal airports. Then they show how we'll deal with the risks as and when they arise.

    The very active 2017 hurricane season was an example of how extreme weather events affect JetBlue. In this report, JetBlue discusses its response, including managing its operation and supporting the recovery of the region, including through the 100x35JetBlue initiative.JetBlue demonstrated that it could deal with near-term extreme weather events, proving to investors that the airline is well positioned to deal with the impacts of a changing climate. 

    Check out the report to see JetBlue's unique approach shine through. Crewmembers across the airline are all playing an active part in running a sustainable airline now and preparing for the future in a changing world.

    Tweet me:Learn how @JetBlue is running a #sustainable airline with its 2017 Environmental, Social and Governance Report #ESG

    KEYWORDS: NASDAQ:JBLU, Jetblue, jetblue technology ventures, 100x35JetBlue


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    by Curt Hopkins, Managing Editor, Hewlett Packard Labs

    SOURCE:Hewlett Packard Enterprise (HPE)


    Susan Benzel, Hewlett Packard Labs’ Program Manager for the Machine, has won Hewlett Packard Enterprise’s 2018 Women's Excellence Award.

    One of 10 women at HPE to recognized with the award, Benzel is described by her supervisor, HPE Senior Program Manager Katy Evertson, as tireless in her contributions not only to her day job, but also to being part of the Fort Collins Leadership Core team as well as her many contributions to the local Fort Collins community.

    “Susan is pretty amazing to me,” says Evertson. “It is great to see her get the recognition she deserves.”

    According to Evertson, one of Benzel’s talents is her ability to actually get to a big goal, by breaking it down into actionable steps her team can execute. “She will do everything within her abilities to move teams towards a goal.” She has been moving them in that direction for three decades now at HPE.

    We talked to Benzel about what the award means to the women of HPE, to her personally, and to engineering at large.

    What the WEA means for the women of HPE

    At a high-tech company, where a large portion of the population is made up of engineers and thus men, my hope is that the Women’s Excellence Award (WEA) is not only a way to recognize outstanding women, but more importantly, to make people more cognizant of the issues around gender in high tech careers – and gender bias in any area, for that matter. I believe that not only the women at HPE, but everyone at HPE, will benefit from all of us participating in a dialog about how to make HPE a great place to work, and how to treat everyone equally and respectfully. Acknowledging our gender difference may only be the tip of the iceberg, but hopefully it opens our minds and helps us all think about how to create a more inclusive, respectful environment. 

    What the WEA means to me

    It is, of course, wonderful to be recognized for your work. Receiving the WEA is very humbling; I really appreciate all the opportunities HPE has given me so I could even be considered for this award, and I know many of the wonderful women (and men) I get to work with deserve this award just as much as I do. I am a first-generation college graduate, so just graduating with a degree in electrical engineering was a huge deal for me. All of the incredible opportunities I have gotten during my 30 year career at HP/HPE are truly unbelievable!

    A few other thoughts

    As the mother of both a daughter and a son, I have always been passionate about encouraging everyone, regardless of gender, to pursue their passion. At some point, I must recognize that regardless of my desire to interact with and encourage everyone equally, females are still at a disadvantage and under-represented in many fields, and especially in STEM fields. So I do believe we need to work hard to encourage and support females as they consider engineering and all science-related careers.  I found a report based on the 2014-2015 school year, which showed only 12.5 percent of all electrical engineering bachelor’s degrees are awarded to females.  Thirty years ago, electrical engineering degrees going to females was somewhere in the 7-9 percent range, so we have not made much progress. 

    A few years ago, I heard one of the main reasons females do not pursue engineering is because they want to go into a career where they can help people. I never want to dissuade a person from going into a career that helps people, however I do want to make sure that everyone (and females in particular) understands that engineering careers do help people – now more than ever! Look at the first customer we had on The Machine. DZNE does genomics research, and we have helped them get a 101x speed improvement in their overall data analytics pipeline.  This is a great example, and one of many, of how technology and engineering can help people. I am passionate about encouraging women to pursue engineering careers, and about supporting women in general, and I think it is key that we do this without disparaging males. 

    I will always encourage everyone to pursue their passions, and until we have a level playing field, I will continue to put a particular focus on the encouragement and support of females.

    Benzel’s 30-year HPE anniversary is May, 31. She and her husband started work on the same day in 1988. 

    Tweet me:Read what one @HPE 2018 Women's Excellence Award winner says about #womenintech @HPE_labs #womeninleadership #genderequality

    KEYWORDS: Women In Tech, women in leadership, Hewlett Packard Enterprise (HPE), HPE Labs, Susan Benzel, Women's Excellence Award

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    Partnership providing educators with resources, funding for innovative student projects at no cost to teachers, schools

    SOURCE:Green Mountain Energy


    HOUSTON, May 3, 2018 /3BL Media/ EcoRise, the school-based nonprofit organization inspiring a new generation of leaders to design a sustainable future for all, and Green Mountain Energy Sun Club are joining forces to deliver a new program of leading-edge, student-driven sustainability curriculum, project mini-grants, and training to educators at no cost to teachers, schools, or school districts.

    The three-year pilot, funded by Sun Club, will provide an estimated 50 K–12 teachers with professional development, curriculum, and resources focused on sustainability, innovation, and social entrepreneurship. Participating teachers will learn how to develop authentic learning experiences while fostering students’ leadership skills, critical thinking, and environmental literacy. They will also have access to a Student Innovation Program, which awards mini-grants to support student-led sustainability projects beginning in the 2018-19 academic year.

    “We are excited to support EcoRise by providing the tools that teachers need to inspire students and jumpstart their journey to becoming future leaders in sustainability,” said Mark Parsons, president of Green Mountain Energy Sun Club. “Sun Club is helping organizations that create impactful, long-term differences in our communities and training the next generation about sustainability is a great investment.”

    “EcoRise is thrilled to work with the Sun Club to launch programming in the Houston area,” said Jonathan Stott, Deputy Director of EcoRise. “Green Mountain Energy Sun Club’s investment in this project demonstrates a deep commitment to activating the next generation of sustainability leaders. We can’t wait to see the projects that students design.”

    The collaboration between EcoRise and Sun Club is expected to directly impact an estimated 2,800 students and indirectly reach as many as 22,000 students and community members through the extended reach of student-led sustainability projects.

    EcoRise will recruit schools and educators through the spring and hold in-person training and professional development during the summer. Teachers will be able to implement the curriculum and submit funding requests for student projects starting in the 2018-19 school year.

    Teachers interested in learning more about how to register for the no cost pilot program can visit for more information on how to apply.

    “EcoRise is a pioneer for sustainability education,” said fourth grade teacher Kate Hoffner, Austin ISD. “This is what we need to make significant impact on our one and only Earth. Their curriculum and support engages our young future leaders toward actual progress for a cleaner and healthier community. It also aligns perfectly with the rigorous curriculum and teaching standards of Texas.”

    “The EcoRise classes are generating tons of ideas, and students are doing real world science,” said secondary science facilitator, Anna Wydeven, Leander ISD. “Our lead EcoRise teacher Shannon McPherson has led students to learn things they never expected to learn, and think differently about environmental impact. Risk-taking, the team dynamic, and professionalism run deep here.”

    About Eco Rise
    EcoRise develops the next generation of creative problem solvers by enlivening conventional classrooms with academically-aligned K-12 curriculum that introduce students to environmental literacy, social innovation, and hands-on design skills. EcoRise supports teachers in helping students solve real-world sustainability challenges concerning energy, water, waste, transportation, air quality, food and public spaces. The program focuses on enhancing STEM education, promoting sustainability, introducing students to green careers, and helping students develop 21st century skills. To learn more about EcoRise, visit

    About Sun Club
    The Green Mountain Energy Sun Club is a nonprofit organization advancing sustainability for people and our planet by investing in communities in Texas and the Northeast. Since the program’s founding in 2002, the Sun Club has donated more than $6.5 million to nearly 100 nonprofit organizations. As a 501(c)(3) organization, the Sun Club focuses on projects related to renewable energy, energy efficiency, and resource conservation. Contributions to the Sun Club come from Green Mountain Energy’s residential customers in Texas, as well as from Green Mountain, its employees, and other Sun Club supporters. To learn more about the Sun Club, please visit


    Media Contacts:

    Alex Angelina, Sun Club

    Laura Fuller, EcoRise

    Tweet me:.@GreenMtnEnergy Sun Club and @ecorise have teamed up to educate students about sustainability by providing educators with resources and funding for innovative student projects at no cost to teachers or schools

    KEYWORDS: EcoRise, green mountain energy sun club, sustainability

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    by Carol Kauffman Nowlin, Manager, Corporate Social Responsibility

    SOURCE:Scotts Miracle-Gro


    The Scotts Miracle-Gro Foundation convened its national network of environmental grantees in Oyster Bay, Long Island, last week with one goal: Addressing America’s toughest water resource challenges. Dr. Christopher Gobler, head of the Gobler Laboratory at SUNY Stony Brook, presented the keynote address on his research exploring the causes and effects of harmful algal blooms, as well as potential solutions.

    Driven by excess nutrients in water, such as phosphorus, harmful algal blooms now pose a national crisis. They threaten public drinking water, choke vegetation, and poison shellfish. Outbreaks have occurred in every U.S. state and are endemic in coastal areas, including Long Island. The recent Water Positive docuseries, sponsored by the Foundation, featured Dr. Gobler’s work in its Long Island video.

    Watch: Helping Restore Our Local Heritage on Long Island

    During the day-long meeting, leaders and scientists from 12 national and regional environmental organizations presented their work on a range of topics. These included

    • Capturing carbon dioxide from the atmosphere in natural wetlands using the Blue Carbon model
    • Protecting the EPA WaterSense certification program from elimination in the Federal budget
    • Leveraging the academic and private sectors to innovate phosphorus removal from fresh water

    Attendee Stefanie Simpson, Blue Carbon Program Senior Manager for Restore America’s Estuaries, stated, “Scott’s National Partner Network meeting was a great opportunity to learn from other organizations who are dealing with water quality and water quantity problems. Hearing from others about their efforts and how it complements what we are doing was incredibly motivating.”

    The Scotts Miracle-Gro Company removed phosphorus from its lawn food maintenance products in 2013 and renewed its commitment to introduce more slow-release nitrogen into fertilizers. Since that time, the Company and its Foundation have continued to lead in tackling water quality issues nationwide. In 2016 we established the National Partner Network representing more than a dozen environmental organizations working in concert to protect Americans’ access to safe water.

    Learn more about the Foundation’s National Partner Network here.

    About The Scotts Miracle-Gro Foundation

    The Scotts Miracle-Gro Foundation is a 501(c)(3) non-profit organization with a mission to inspire, connect, and cultivate communities of purpose in the areas of environmental improvement, youth empowerment, and community gardens and greenspaces. The Foundation carries out its mission by funding qualifying charitable entities that support its core initiatives in the form of grants, endowments, and multi-year capital gifts. The Foundation is deeply rooted in preserving our planet, empowering the next generation, and helping create healthier communities. For more information, visit

    Tweet me:.@Scotts_MGro Foundation leads in tackling #water challenges at annual meeting of #environmentalgrantees #algalblooms #cleanwater #waterpositive

    KEYWORDS: The Scotts Miracle-Gro Foundation, Oyster Bay, long island


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    NORTHBROOK, Ill., May 3, 2018 /3BL Media/ -- Astellas was again named one of America's top workplaces by Forbes Magazine for the fourth consecutive year. Astellas appeared among the top 200 best midsize companies in the U.S. from 2,300 employers assessed.  Astellas also ranked eighth out of the top pharmaceutical companies, up from the 25th spot previously.

    Forbes and research firm Statista assessed companies of more than 1,000 employees to identify the top companies, and collected feedback from more than 30,000 individuals in the U.S. about their employers. Survey participation was completely voluntary and respondents were asked to provide their opinion on how likely they were to recommend their organization to others. The data sample included thousands of sources to ensure extensive reach and representation (gender, age, region, and ethnicity) to reflect the American workforce.

    Astellas is included in several top employer lists regionally, including the Great Places to Work in Canada, Brazil, Chicagoand for giving back to the community. The company received a perfect score for the fourth year in a row from the Human Rights Campaign's (HRC) annual Corporate Equality Index (CEI). Most recently, Astellas was recognized for its support of military employees by Illinois Employer Support of the Guard and Reserve (ESGR) Awards with its highest honor – the Pro Patria Award – as the state's top large employer over the past year. 

    "Our company is always looking at new and creative ways to support the total well-being of our employees and attract the right talent," said Collette Taylor, senior vice president, Human Resources and Facilities. "We are pleased with this consistent recognition by Forbes that further endorses our best-in-class approach and unique culture that makes Astellas a top employer across the industry and U.S."

    In 2018, Astellas introduced a comprehensive Financial Wellness program to provide employees and their families access to a variety of free tools and resources to support their financial planning and transcend life's financial challenges. In addition to full health benefits, exceptional retirement plans, adoption assistance and family care solutions, employees have a number of flexible work options including half-day Fridays and paid volunteer time off to achieve a healthy work-life balance.

    About AstellasAstellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. For more information on Astellas, please visit our website at You can also follow us on Twitter at @AstellasUS, Facebook at or LinkedIn at

    For further information:
    Jennifer Saputo
    Office: 224-205-5364
    Cell: 847-686-1806

    KEYWORDS: astellas, Forbes, best midsize employers

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  • 05/03/18--06:30: Dow Leadership in Action
  • Pro Bono Team Brings Safe Drinking Water to 50 Homes in Cebu, Philippines



    In 2016, The Dow Chemical Company deployed 40 employees from across the globe to Cebu, Philippines as part of the company’s signature skills-based volunteer program, Leadership in Action. The Dow employees collaborated on six different projects as pro bono consultants for local government and non-governmental organizations (NGOs) to address local challenges. Now, two years later, one of the more comprehensive projects—to increase access to sufficient, affordable, and safe water to 50 households of Sitio Kabatbatan in the Buhisan Watershed—has been successfully completed and was turned over to the local community on March 9.

    The original Leadership in Action project team comprised six members—Lotheronie (Teenie) Raby, Jack Chen, Lisa Malik, Marta Feliu Pamies, Arthur Bremski, Ayush Bafna, and Arda Ozkaynak—each of whom worked with the Philippine Business for Social Progress (PBSP), the largest corporate-led social development foundation in the country, to create a sustainable water system design that would provide equitable access to safe drinking water for local families. The water was intended for household consumption and to boost ornamental plant production, which forms the basis of local residents’ livelihood. To bring the innovative design to fruition, the Aboitiz Group, a leading conglomerate in Cebu, represented by Jose Antonio Aboitiz, funded the construction of the water system as well as a sustainability training in August 2017.

    “Dow is proud to select our best and brightest leaders to address real-world challenges in the fast-growing Philippines. The success of this project means as much to the community as to Dow, knowing that our people and technologies have brought about a great improvement in people’s lives,” said Bobby Batungbacal, Country Manager of Dow Philippines. “This leadership development program allows our people to demonstrate the best of their expertise, regardless of what they do at Dow, collaborate with people from different backgrounds, and at the same time experience the Philippines.”

    Continue Reading on

    Tweet me:.@dowchemical #Leadership in Action program celebrates with the community: #water success in Cebu, #Philippines. Read: via @PYXERAGlobal @dowcorps @robvallentine @ghfpii #globalprobono #CSR

    KEYWORDS: global pro bono, Asia, clean water and sanitation, Dow, Food Security and Agriculture, Tri-Sector Partnership, SDGs, PYXERA Global

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    American Electric Power (NYSE: AEP) issued its 12th annual Corporate Accountability Report to provide a comprehensive view of AEP’s progress as a business and community partner.

    The report details AEP’s developments in energy and technology, social responsibility, community investments and environmental stewardship, as well as information on the company’s business strategy, governance and financial performance.

    “We’re committed to creating the energy infrastructure and providing the services needed to support vibrant communities. Beyond the sale and delivery of electricity, we are collaborating with communities to support economic and business growth, working to increase mobility in underserved areas, investing in education and supporting cultural and community initiatives,” said Nicholas K. Akins, AEP chairman, president and chief executive officer, in the report’s introduction.

    The report’s theme, “Shaping a Brighter Energy Future Together,” reflects AEP’s commitment to its customers and communities and to building the modern energy infrastructure needed to support advancements in technology and a smarter, more reliable system. This year’s report also introduces new sustainability goals, developed by AEP employees, demonstrating shared value for AEP and its stakeholders.

    The report details AEP’s progress on its strategic plans and four key principles of the company’s sustainable development strategy: being a catalyst for change, supporting environmental stewardship, supporting strong local communities, and building a brighter energy future together with its customers. Highlights include:

    • AEP employees’ commitment to restoring power to customers. In 2017, Hurricanes Harvey, Irma and Maria left millions of customers without power. Despite the damage and challenging conditions, AEP’s employees worked diligently to safely restore power while demonstrating compassion and mutual care to customers, communities and one another.
    • AEP’s new sustainability goals. The goals reflect AEP’s commitment to the environment; efficient use of energy; safety, health and well-being of employees and the public; supplier diversity; community building; the customer experience; and economic development.
    • AEP’s commitment to reduce carbon dioxide emissions by 60 percent by 2030 and 80 percent by 2050 (both from a 2000 baseline) from its generating facilities.
    • AEP’s focus on advancing technology and innovation and its commitment to partnerships to develop smart, comprehensive and sustainable infrastructure solutions.

    The 2018 Corporate Accountability Report, as well as more details about AEP’s sustainable development strategy, can be found at

    American Electric Power, based in Columbus, Ohio, is focused on building a smarter energy infrastructure and delivering new technologies and custom energy solutions to our customers. AEP’s more than 17,000 employees operate and maintain the nation’s largest electricity transmission system and more than 224,000 miles of distribution lines to efficiently deliver safe, reliable power to nearly 5.4 million regulated customers in 11 states. AEP also is one of the nation’s largest electricity producers with approximately 33,000 megawatts of diverse generating capacity, including 4,200 megawatts of renewable energy. AEP’s family of companies includes utilities AEP Ohio, AEP Texas, Appalachian Power (in Virginia and West Virginia), AEP Appalachian Power (in Tennessee), Indiana Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and Southwestern Electric Power Company (in Arkansas, Louisiana and east Texas). AEP also owns AEP Energy, AEP Energy Partners, AEP OnSite Partners and AEP Renewables, which provide innovative competitive energy solutions nationwide.

    Media Contact: 
    Tammy Ridout                                                           
    Manager, Media Relations                             

    Read the Report

    Tweet me:.@AEPnews issues its Corporate Accountability Report, providing a comprehensive view of their progress as a business and community partner. Read about their work and their new #sustainability goals here: via @ReportAlert

    KEYWORDS: NYSE: AEP, ReportAlert, American Electric Power, sustainability, safety, disaster relief


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    SOURCE:Booz Allen Hamilton


    Booz Allen senior vice president Anil Markose spoke about the need for enterprise-wide understanding of cybersecurity at a meeting of the Cyber Fellows Advisory Council at the NYU Tandon School of Engineering, saying, “If you look back 20 years ago...everyone had to have some sort of IT skills because everyone was interfacing with a computer or some sort of technology. This is what’s happening right now in cyber.”

    Read more about what was said at the Advisory Council in the Wall Street Journal, here.

    Tweet me:.@BoozAllen SVP Anil Markose on the need for enterprise-wide knowledge of #cybersecurity:

    KEYWORDS: Booz Allen Hamilton, cybersecurity, NYU Tandon School, Anil Markose

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    Students from Pasadena’s John Muir High School provided insight to sports and entertainment industry; Goldenvoice’s Arroyo Seco Weekend



    AEG welcomed more than 30 students from Pasadena’s John Muir High School to its global headquarters in downtown Los Angeles on Wednesday, April 25 for the second Arroyo Seco Weekend Job Shadow Day. As part of AEG’s community outreach initiative with Pasadena Unified School District in conjunction with Arroyo Seco Weekend in Pasadena, Calif. in June, students were exposed to the company’s many facets of the sports and entertainment industry and received advice on future career paths.

    Following breakfast and a presentation about the company, students received a tour of the Goldenvoice and AEG Presents offices and were paired with a member of the AEG team to get one-on-one advice, receive interviewing tips and additional workplace insight within the entertainment industry.

    In addition to the Arroyo Seco Weekend Job Shadow, AEG and Goldenvoice will also host “The Music Biz 101, a panel exclusively for 200 high school students in the Pasadena Unified School District at the GRAMMY Museum at L.A. LIVE on May 17 and the Arroyo Seco Weekend Youth Program on June 19-20.

    For more information about Arroyo Seco Weekend visit

    Tweet me:.@aegworldwide hosts @arroyosecowknd #JobShadow Day for students from @JohnMuirHS! #AEG1Community

    KEYWORDS: AEG, Job Shadow, Arroyo Seco Weekend, John Muir High School, Pasadena Unified School District, STAPLES Center, Goldenvoice, LA LIVE

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    SOURCE:JetBlue Airways


    On Thursday, May 3 JetBlue brought its award-winning service and low fares to Minneapolis-St. Paul International Airport (MSP). To kick-off service, JetBlue hosted a two-day celebration for its newest route. The day before service started, JetBlue crewmembers participated in a special “JetBlue For Good Day of Service” at Jefferson Community School in Minneapolis. The day consisted of a Career Day Q&A between fifth graders and JetBlue pilots and crewmembers. Following Career Day, JetBlue donated 500 age-appropriate children books. Each fifth grade student had the opportunity to take a book home to build their personal libraries and some will be donated to the school’s library.

    When entering a new market, JetBlue works to hire crewmembers from the local community. JetBlue believes service starts at home. More than just employees, crewmembers are members of the communities the airline serves. JetBlue believes its crewmembers don’t just work in communities like Minneapolis; it is where they call home. JetBlue’s goal is to become a responsible local corporate citizen from day one.

    Education and community are key pillars of JetBlue For Good, the airline’s platform for social impact and corporate responsibility. Giving back is part of JetBlue’s DNA and is core to its mission of inspiring humanity. Centered around volunteerism and service, JetBlue For Good focuses on the areas that are most important to the airline’s customers and crewmembers - community, youth/education and the environment.

    Why books? Research shows there is currently only one age-appropriate book for every 300 children in underserved communities. Children deserve the opportunity to take home their own, individual books and as a result, enable their imagination to soar with reading and take flight.  

    About JetBlue For Good:

    JetBlue For Good is JetBlue’s platform for social impact and corporate responsibility. Giving back is part of JetBlue’s DNA and is core to its mission of inspiring humanity. Centered around volunteerism and service, JetBlue For Good focuses on the areas that are most important to the airline’s customers and crewmembers - Community, Youth/Education and the Environment. 

    JetBlue’s core programs and partnerships directly impact the areas where its customers and crewmembers live and work by enhancing education and providing access to those that are traditionally underserved. Signature programs include the award-winning Soar with Reading initiative which has provided more than $2.75 million worth of books to kids who need them most; Blue Horizons For Autism which helps introduce air travel in a realistic environment to families and children affected by autism; and Swing For Good which raises funds for education and youth focused non-profits. Join the #JetBlueForGood conversation on TwitterInstagram and Facebook, check for regular updates and get involved.

    Tweet me:.@JetBlue celebrates launch of service to Minneapolis-St. Paul International Airport with a book donation and Career Day at Jefferson Community School

    KEYWORDS: NASDAQ:JBLU, Jetblue, jetblue for good, Minneapolis


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    SOURCE:Sea Change Radio


    What would it take to get your neighborhood, community, or town to unify behind the shift to sustainability? This week on Sea Change Radio, we speak to the founder of the Transition Network, Rob Hopkins, about the movement to generate universal appeal for sustainable practices by working locally. We examine some of the network’s successes, talk about parallel efforts in the developing world, and discuss the best ways for people to get involved in the transition away from fossil fuels.

    Tweet me:This wk's @SeaChangeRadio - "Transition Network Founder Rob Hopkins"

    KEYWORDS: fossil fuels, sea change radio, sustainability

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  • 05/04/18--06:45: Book Excerpt: Powering Up
  • How America’s Women Achievers Become Leaders



    Not since Arlie Russell Hochschild laid out the lives of women who worked inside and outside the home in her 1989, jaw-droppingly astute book, The Second Shift, has someone so clearly articulated the machinations that have held back women from leadership, and what we can do about it. Anne Doyle’s Powering Up: How America’s Women Achievers Become Leaders, is a perfect follow up for those who have marshalled troops to help with the second shift and are already leaning in.

    For starters, she points out the difference between achievers and leaders. The United States ranks among the first for women’s education levels, but women are still significantly under-represented in C-suites, boardrooms, and government—at all levels. Her research characterizes the three generations of ‘the highest educated, most professionally accomplished, and politically savvy women in the history of the world.’

    The first generation began with the ‘Pioneering Interlopers’ who carved new paths where women were not always welcome—where there were no rules, or the rules were clearly stacked against women entering. Their courage, ambition, and toughness cleared the way for achievements that today seem mainstream. But those experiences didn’t usually cultivate nurturing qualities.

    Continue Reading on

    Tweet me:In her chapter “Why Girls Don’t Rule,” author @annedoyleldr doesn’t mince words: “Every woman for herself is a losing strategy.” #Leadership is a team sport. Read an excerpt from the 2017 edition of POWERING UP! via @PYXERAGlobal #Genderequality

    KEYWORDS: Gender Equality, sustainable development goals, SDGs, Partnership, Powering Up, women, PYXERA Global

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    New goals set after honing CSR strategy to support United Nations Sustainable Development Goals



    New goals set after honing CSR strategy to support United Nations Sustainable Development Goals

    Verizon Communications Inc. (NYSE, Nasdaq: VZ) CEO, Lowell McAdam, yesterday announced new sustainability and education goals during the annual shareholder’s meeting as outlined in the company’s 2017 Corporate Responsibility Report.  After undergoing a rigorous evaluation of its corporate social responsibility efforts, Verizon is continuing efforts to support a target under United Nations Sustainability Goal #8 of improving sustainable consumption and production and Goal #4 of ensuring quality education for all.

    Verizon is addressing SDG 8 by continuing to leverage its connected solutions that increase resource efficiency and minimize environmental impact in travel, transportation, building management, power grids, healthcare, goods distribution and more.  The company has set a new goal to cut the carbon intensity of its operations from 2016 levels in half by 2025, and a goal to enable customers to save more than twice the amount of carbon emissions produced by Verizon networks, products and operations by 2022.  In 2016 alone, Verizon’s solutions aided in the elimination of 7.7 million tons of CO2e emissions, equivalent to removing 1.6 million cars from the road for one year. (Emissions for 2017 will be reported this summer).

    Verizon is addressing SDG 4 by helping to give youth relevant skills for good jobs and entrepreneurship through its education initiative, Verizon Innovative Learning, which provides free technology, free access and innovative curricula to under-resourced students.  Earlier this year, Verizon announced that it is investing $200 million into the initiative, bringing the total investment to $400 million, to provide millions of students the skills and resources needed to thrive in a tech-dependent economy.  In 2017, about 128,000 students participated in Verizon Innovative Learning.

    Verizon set these new goals working in partnership with leading global sustainability nonprofit BSR to conduct a broad stakeholder engagement process. Based on feedback from customers, investors, employees, nonprofits and policymakers, the company identified the two UN SDGs as its focus, and set targets to measure progress.

    Other highlights from the 2017 Corporate Responsibility report include:

    • Humanability: Verizon’s new campaign illustrates how the company is continuously inventing for new markets and revenue opportunities yet to emerge. Humanability refers to Verizon’s mission to give humans the ability to do more in this world by using its unique technology to transform cities and industries through solutions that enhance food safety, healthcare and more.
    • Diversity & inclusion and pay equity: Verizon once again received widespread recognition as a corporate leader in diversity and inclusion.
    • Protecting consumer privacy: Verizon provides its customers with strong and meaningful privacy and security protections. Verizon was the first telecom company to issue a Transparency Report, outlining how it handles government requests for customer information. Its most recent report was published in January 2018.

    For more information on Verizon’s responsibility programs, visit the corporate responsibility website.

    # # #

    Media Contact:
    Jessica Thorpe
    M: 908.864.3691

    Read the Report

    Tweet me:.@Verizon reveals ambitious new goals for #sustainability and #education with the release of their 2017 Corporate Responsibility Report via @reportalert

    KEYWORDS: Verizon, ReportAlert

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    By Ken Edelstein

    SOURCE:Ray C. Anderson Foundation


    Georgia Tech's new Global Change Center will be housed in the Kendeda Building for Innovative Sustainable Design


    A fitting tenant has first dibs on space in the Kendeda Building for Innovative Sustainable Design — even though the building is more than a year away from completion.

    The Georgia Tech Global Change Program is itself only a few weeks old. After months of planning spearheaded by former Tech President G. Wayne Clough, Provost Rafael Bras announced in March that Earth and Atmospheric Sciences Professor Kim Cobb would lead the new program. It aims to coordinate courses, research and other efforts on campus that relate to global environmental challenges — with a focus on solutions.

    Read the full story.

    Tweet me:.@RaysLegacy provided seed funding for @GT_GlobalChange, now to be housed in the @kendedafund @kendedaLBC Living Building @GeorgiaTech

    KEYWORDS: Georgia Tech, Ray C. Anderson Foundation, Georgia Tech Global Change Program, climate change, Kendeda Fund, Kendeda Living Building, Living Building Challenge

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    SOURCE:Smithfield Foods


    Step inside one of our wean-to-finish farms, where piglets live and grow until they reach market weight.

    Take our virtual reality tour at


    About Smithfield Foods
    Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, Farmer John®, Kretschmar®, John Morrell®, Cook’s®, Gwaltney®, Carando®, Margherita®, Curly’s®, Healthy Ones®, Morliny®, Krakus® and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit

    Tweet me:Take a 360° virtual tour of a @SmithfieldFoods wean-to-finish farm

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    SOURCE:Essity (Formerly SCA)


    “With up to two in every five cases of HAIs caused by cross-infection via the hands of health care workers, World Hand Hygiene Day is an opportunity to remind and inspire health-care professionals about how critical hand hygiene is to help reduce healthcare-associated infections,” says Carolyn Berland, Senior Scientist at Essity.


    World Hand Hygiene Day is May 5th. This day reminds us that hand hygiene is important today, and every day. And it is especially important in healthcare settings where hand hygiene reduces the risk of patients contracting infections and developing sepsis.

    This year, the global theme for World Hand Hygiene Day is ‘It’s in your hands – prevent sepsis in health care’, set by the Private Organization for Patient Safety and the World Health Organization (WHO).

    As part of World Hand Hygiene Day, we have developed an easy to remember call to action in the form of 3 steps, with the aim to help healthcare professionals (HCPs) reduce infections and sepsis among patients.

    Think hygiene. Act to prevent. Care for patients. Or put more simply: Think. Act. Care.

    Sepsis Prevention

    Sometimes wrongly referred to as blood poisoning, sepsis is the life-threatening response of a patient’s own body to a pre-existing infection and has been found to be a contributing factor to 1/3 of all hospital deaths. However, there are ways to prevent sepsis and raising awareness about the condition is the first step towards saving lives.

    Click here to learn more

    Tweet me:Think Hygiene. Act to Prevent. Care for Patients. Join us for World Hand Hygiene Day May 5th 2018! #WHHD2018 @Essity_US @torkusa

    KEYWORDS: tork, Essity, OTC:ESSYY

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    SOURCE:Avery Dennison


    Zurich-based water brand Lokales Wasser was looking for a packaging solution that would fully reflect its brand values, including improving sustainability. Here's how our team created the solution: 

    #premium #water #branding #design #clear #packaging #simple #clean #h20 #zurich #sustainability

    Tweet me:When Zurich-based water brand Lokales Wasser needed a sustainable packaging solution for their product, @AveryDennison's team was there with the answer. @ADLabelLeader

    KEYWORDS: Avery Dennison

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    by Lisa Di Venuta



    Friday, April 20 was truly a global day of giving. Nearly 4,000 employees from 25 different regions around the world contributed ideas, talent and compassion to more than 125 projects in local communities for the 22nd annual Viacommunity Day, a celebration of the company’s values and commitment to giving back.

    The day’s theme was “ALL GOOD, ALL AROUND.” The scope of Viacom’s traditional day of service reflected this motif well, as all around the world, employees did good: helping at their regular offices, like Viacom’s Times Square Headquarters; trekking to community organizations, like Chrysalis in downtown Los Angeles; or cleaning up the shores of Australia’s Sydney Harbor National Park.

    Viacom Corporate Social Responsibility Director Adam Robinson woke up at 4 a.m. in Los Angeles to watch employees begin to share photos and footage from sites like these around the world in real time on collaborative video production tool Seenit.

    “It was as if I was watching Viacommunity Day unfold on the horizon line,” said Robinson. “Australia, Asia, Europe, New York, Nashville, Chicago, all the way to Los Angeles.”

    Watch the video above.

    “This was my 21st Viacommunity Day,” said Viacom President and CEO Bob Bakish, who circulated through the on-site activities at 1515 Broadway, Viacom’s global headquarters in New York City, this year.

    “Throughout this time, I have worked in [Viacom Headquarters], downtown Manhattan, Westchester County, Putnam County and Fairfield County,” he continued. “I’ve stuffed bags, provided ideas, painted objects, cleaned in all kinds of ways, painted fences and walls, raked and moved wood chips – lots of different things. What’s always the same is the passion and heart that our employees, and a select group of our talent, show as they help the community. What’s always the same is the happiness and thanks that comes from those that are being helped.

    “As I visited different groups today, that’s what I saw once again. To me, that’s what makes Viacommunity Day such an important part of our culture and heritage. It is another reason why it is such an honor to be CEO this great company. I saw many great things today. All of the people involved reminded me, once again, just how important this initiative is to our company. Thank you everyone. You represent Viacom every day. In a world where there is incredible change, where some things are evolving and others arguably devolving, overall, Viacommunity Day is a constant.”

    Let’s take a tour of these incredible sites, starting with our West Coast offices in California.


    Paramount Pictures


    Kevin Chalk, director of financial planning for Paramount Worldwide Television Licensing (and 2016 Viacommunity Award-winner) was site captain at Chrysalis, an organization that serves homeless men and women with three locations in the Los Angeles area. These are people who are mentally ill or physically disabled, or suffer from substance abuse or other serious issues.

    They are, by most standards, utterly unemployable. At least, that’s the stigma, according to Chalk. But Chrysalis helps the adult homeless population in Los Angeles overcome this bias and get into the work force. The organization’s motto is “changing lives through jobs,” and on Viacommunity Day, that’s exactly what Chalk and fellow Paramount volunteers did.

    “The most beautiful thing to witness was how our 27-plus volunteers and the homeless population interacted that day,” said Chalk, describing laughter and friendly, productive conversations between Paramount employees and Chrysalis clients. While Chalk was prepared for volunteers to experience some nervousness over helping such a vulnerable demographic, this was not the case.

    “Mainly, the feedback was how meaningful their work was,” said Chalk. Paramount volunteers included a mix of entry to mid-level employees, as well as several executives: President of Worldwide Television Licensing Dan Cohen, Executive Vice President of Global Communications and Corporate Branding Ted Schilowitz, and Paramount Chairman and CEO Jim Gianopulos. And California congressman, Rep. Jimmy Gomez, joined Paramount to help his district hands-on.

    Imagine being homeless, chronically unemployed and having to look for a job for the first time. How would you write a resume? How would you frame your cover letter? Many folks who have attained their bachelor’s or master’s degree still find this part of the job search daunting.

    Now, imagine sitting next to Paramount’s CEO for a two-hour mentoring and job-coaching session.

    That’s exactly what went on at Chrysalis—the executive volunteers partnered with two or three clients, giving job-seeking advice, tips and tricks. Volunteers explained how to use online job posting sites, craft a cover letter and build a resume. Other volunteers sorted donations for office clothing and personal hygiene supplies.

    Chalk says he planned meticulously for the day, even going through a run-of-show prior to the event to ensure everything went according to plan. One thing he was concerned about, however, was traffic. Los Angeles traffic is notoriously heavy, and the VIP guests (Gianopolous and Gomez) were each arriving via car service from different parts of the city. Chalk worried that a standstill on the highway would be a logistical nightmare, as the day revolved around a tight schedule.

    “I had to hope for the best,” said Chalk. “But the congressman and Gianopolous arrived right on time, within minutes of each other. The Paramount shuttle was also right on schedule. For once, traffic in Los Angeles was running smoothly – and it was Viacommunity Day. I thought this was a good omen.”

    Motion Picture Television Fund

    Meanwhile, at the Motion Picture Television Fund (where Jim Gianopulos is a board member), Flora Huang, a Paramount Pictures vice president of finance and planning and 2018 Viacommunity Award-winner, visited a site that was familiar to her, but new for Viacommunity Day: the Motion Picture Television Fund. She worked with Howard – who lives at the institute with his wife of 60 years – to “bling their ride.”

    The Black AIDS Institute

    Yet another vital Los Angeles site – the Black Men’s Primary Clinic launch – was helmed by Rochella Jordan, a finance manager at Paramount Pictures.

    “I love to lead,” said Jordan. “I was assigned to this site; I think [the CSR team] knew it was a good fit for me based on the fact that I’m familiar with the people in the community.”

    The clinic is a partnership between the Black AIDS Institute and St. John’s Well Child and Family Center, and its opening day coincided with Viacom’s annual day of service.

    Fifty Paramount volunteers helped the clinic maximize its reach during the launch, welcoming walk-ins and canvassing the neighborhood to find community members interested in attending the kick-off and learning more about he clinic, which offers a much-needed source of healthcare.

    Signage outside of the clinic let everyone know about free food and water inside, and Paramount volunteers partnered with employees to take clients on.


    Para Los Niños 

    Burbank employees set out to help beautify the garden at the Para Los Niños Charter School in downtown Los Angeles. And though it wasn’t part of the official task, Nickelodeon Animation Recruiting Manager Ariel Goldberg gave students career advice—and once word got out that a Nickelodeon recruiter was among the volunteers, students swarmed.

    Take a look

    David Starr Jordan Middle School

    And over at Burbank’s David Starr Jordan Middle School, volunteers from the crew of Nick Jr.’s Shimmer and Shine were using free-hand spray paint to create a magnificent mural outside of the sixth grade patio area.

    The design, reminiscent of stained glass, featured bold letters which read, “Kindness is Courage”—the school’s theme, along with a colorful cougar, the school’s mascot. Shimmer and Shine designer Amber Hardin conceptualized the motif. Hardin explained her process of scouting the location, confirming with the school faculty the message they wanted the mural to convey, and weighing her resources in preparation for Viacommunity Day.

    “I had to remember that we had a narrow window of time to complete the mural,”said Hardin. “I knew the design would have to be easily executed by a team [of Viacom volunteers] with various artistic skill levels. It occurred that anyone can paint-by-number, but my next challenge was figuring out how to design a mural that looks professional and organic using this method.”

    Hardin’s solution? Painting a freehand mural reminiscent of stained glass, an art form she was quite familiar with. “My mom created a bit of stained glass when I was growing up,” said Hardin, “And I was familiar with the technique of crafting a recognizable image out of simple, cut-glass shapes.”

    On Viacommunity Day, Hardin got an early start, tracing shapes on the building’s previously plain exterior wall. Once the students arrived and saw the stencil starting to take shape, Hardin was approached in droves.

    “The kids recognized the cougars in the painting and thanked me for helping create the mural,” said Hardin. The students also approached Hardin to say how much they wanted to work for Nickelodeon when they grew up, and showed her samples of their own artwork.

    “I encouraged the kids to continue drawing and make it happen,” said Hardin, referring to working at Nickelodeon. “This was my favorite part of the process: seeing how the painting inspired so many of the students.”

    “This kind of community service really adds something special to those students’ lives,” said Hardin. Indeed: the mural now provides a daily opportunity for these kids, many whom are from under-served parts of the Los Angeles area, to soak in the creative energy of Viacom and Nickelodeon while eating their school lunches.

    Volunteers then built benches around the trees to provide an outdoor lunch space for the kids, and also did a little maintenance on the campus gardens, spreading mulch around the flower beds.

    “Your volunteers did an amazing job, and we are so grateful,” the school principal, Stacy Cashman, wrote in an email to Carson Smith, the site captain and Nickelodeon’s senior manager of public affairs.

    “You should have seen the sixth-graders yesterday,” she continued. “They were so excited to sit in their new patio area and they love it. Jordan students were excited to see the improvements, and the pride they felt was obvious in their smiling faces.”




    East New York Farms

    Volunteers exuded positive energy and high morale at Brooklyn’s East New York Farms (ENYF) part of a neighborhood center that has helped revitalize the community since the 1950s. ENYF pairs young people in the area with elderly farmers, a partnership that strengthens local farmers’ markets and 60 community gardens, and gives low-income residents access to healthy, homegrown fruits and vegetables.

    East New York Farms Manager Kendra Ellis Valle said Viacom’s team was exceedingly helpful.

    “They worked on [processing] a pile of compost that had been sitting around for almost six years,” Valle marveled.

    Most of the volunteers drawn to this site shared a passion for ecological sustainability, and many had worked in the East New York neighborhood for community revitalization projects in the past. They were also inquisitive, asking Valle specific questions about permaculture.

    The site leader, Wesley Robinson, senior manager for Viacom Velocity, had prior knowledge about urban gardening, and was especially resourceful onsite—he even helped repair a piece of heavy machinery essential to the farm’s operation.

    This was the first year Viacommunity partnered with East New York Farms, but Valle hopes it won’t be the last.


    Astoria Park


    LINC (Literacy INC)

    Nickelodeon Velocity Partner Marketing Director Ross McGraw volunteered with LINC at PS 189’s Together In Getting Everyone To Read Day – aka, Tiger Day. McGraw dressed appropriately for the occasion.

    Spending time to make sure that kids find joy and see the value in reading is an amazing cause,” said McGraw, who read to kids at the New York City public school. Many of these students come from low-income families without the resources to pursue reading and educational activities. According to McGraw, it’s a school where many of the parents cannot read to their own kids.

    “Reading to these kids, who are our biggest fans, was an incredibly rewarding experience,” he said.

    1515 Broadway

    Free Arts NYC

    In The Lodge cafeteria on the seventh floor, employee volunteers decorated brown paper bags to donate to kids in need. Jaquae and Kiyanne, two of the stars from VH1’s Love & Hip Hop: New York painted paper bags right alongside them.

    “It’s for a good cause,” said Kiyanne. “It’s for kids living in shelters, who feel like they don’t have any hope. We’re helping children boost their confidence and spark the creative flame that’s in everyone.”

    Jaquae was decorating his bag with some Popsicle sticks. “I’m going to get 3D with it,” he said, showing off his painting of a cheerful, two-story home surrounded by hills. Kiyanne chose a text-based concept, painting in bold, colorful brushtrokes words like “Hope” and “Faith.”

    “My bag is a reminder of all the things that you should carry along with you,” said Kiyanne, as she continued to paint. “Hope in a bag.”

    Kiyanne, who had a flight to catch in just a few hours after the project, didn’t mind the hectic schedule. Both she and Jaquae thanked Viacom for inviting them to take part in the Viacommunity action.

    “It’s amazing that we were invited to this event,” said Kiyanne, “And given the chance to show a side of us you don’t see on [Love & Hip Hop]. Today is a beautiful day.”

    Nicole Landau, Nickelodeon Consumer Products manager, was site captain for the Free Arts NYC event at 1515 Broadway. He was working his second Viacommunity Day.

    The volunteers included members of Nickelodeon’s Creative Resources team, whose stunning recent projects include one of Obama on Instagram. Bakish showed up to encourage all the employees.

    “I Always loved doing art as a kid, and I was happy to be involved with this project,” Landau said. “The turnout was amazing. Viacom houses some really creative individuals, and it was great to give them an outlet to use their talent to put a smile on kids’ faces.”

    Rise Against Hunger

    The Rise Against Hunger Project was full of energy—in just two hours, Viacom employees packaged more than 10,000 meals for those in need. These meals were packed with protein-rich ingredients: rice, soy and mixed vegetables.

    “Each person helped save many lives,” said CSR intern Amanda Critelli, who volunteered at this onsite activity.

    Rise Against Hunger is an inspiring organization committed to ending hunger by 2030.

    New Jersey


    Love & Hip Hop: New York star Yandy Smith-Harris showed up to help beautify the Clifton, New Jersey site.


    Kids in Crisis

    North of the city, in Connecticut, Viacommunity volunteers were teaming with Kids in Crisis – an emergency shelter for children and families – for the third consecutive year.

    “Working for a company that commits to a global day of service for all of employees is a huge point of pride,” said Kate Laverge, senior vice president for Viacom International Media Networks (VIMN).

    “That pride is multiplied by the fact that Viacom enables it employees to support organizations that are important to their own local communities. It was incredible to see executives from every part of our business demonstrate that no job was too small, too hard or too dirty when it came to helping the kids and families cared for by Kids in Crisis.”


    Nashville & Franklin volunteers garden, paint, pack lunches and more

    More than 80 Viacom employees from the Franklin and Nashville offices banded together to volunteer across seven different projects in the Nashville area:

    • Creating more than 600 snack packs at the Oasis Center to distribute to at-risk homeless youth
    • Mulching and clearing the trails at Radnor Lake
    • Painting a mural at McGavock High School’s CMT Academy of Digital Design and Communication
    • Socializing with the animals at the Nashville Humane Association
    • Gardening at a community garden through the Nashville Food Project
    • Helping to clean and organize the youth resource center at Monroe Harding Foster Care Services

    CMT coordinator Ellen Crowley volunteered at CMT’s on-site project, which was packing 500 snack and hygiene kits for the USO soldiers and their families at nearby Fort Campbell. The conference room was bursting with employees eager to help.

    “It was amazing to see such energy in the room full of teamwork, conversation, and unity,” said Crowley. “One of the most memorable moments from the day was when a co-worker mentioned that they live in the Fort Campbell area and knew the community and the impact that our packing would make for the military families.”


    Surfrider Foundation

    Springtime in South Florida is sunny and hot, but our volunteers enjoyed an ocean breeze as they worked for the second consecutive year to rejuvenate the beach dunes on Miami Beach in collaboration with the Surfrider Foundation.

    The day’s mission: to battle Scaevola sericea, a highly invasive weed, native to Hawaii, that showed up in South Florida in 1976 and is now pervasive along South Florida’s beaches.

    Viacommunity volunteers split into three teams, with one focused on removing the invasive plants from dunes and replacing them with sea oat seedlings, another cleaning up micro-plastics and other debris from the shoreline, and the third focused on logistics coordination, water restock, breakfast and lunch set-up, security and rest areas clean-up.

    “I absolutely loved stepping out of the office and taking part in an environmentally conscious volunteering activity,” said site captain and Public Affairs and CSR Manager Niccolo Totoro, who is actively involved in preservation-oriented non-profit organizations. “Our dune restoration and beach cleanup work of a few hours positively impacts on the long- and short-term health of our local wildlife and plants species. If we don’t preserve and treat well our planet and animals, we won’t leave a good heritage to future generations. Spending time with the whole VIMN Miami team made the day very special, filled with rewarding hard work, new sustainability knowledge, and lots of laughs!”



    Jubilee Designs

    Far to the north, a team from Paramount Canada worked with Jubilee Designs, a Yonge Street Mission that provides at-risk youth the opportunity to develop both professionally and personally.

    The youths taught Viacommunity volunteers how to use stencils to create unique totes, T-shirts, onesies and more, helping the youths work on their interpersonal and teaching skills in the process.

    “Our office believes strongly in building people up, and this was a perfect chance to give back in that way,” said Amanda Lynn Watt-Henriques, the site leader.


    In Australia, volunteers supported five community-focused organizations: The AIDS Council of New South Wales (ACON), Birthing Kit Foundation Australia, Ozharvest, Greyhound Rescue, and Foundation for National Parks & Wildlife.

    A Nickelodeon team volunteered at ACON, a sexual health organisation supporting the LGBT community, making ribbons for the Red Ribbon Appeal fundraiser in the lead up to World AIDS Day on December 1. Their work supported considerable momentum behind LGBT rights in Australia, which recently legalized gay marriage.

    “ACON plays a pivotal role in supporting and educating the community, it was great to give back to such a worthy cause,” said Josh Phillips, a commercial producer at Nickelodeon Australia. “This helped provide a voice to those that would usually find it hard to gain cut-through in a very competitive landscape.”


    Over at Viacom’s UK offices, site captain Rebecca Simuyemba was busy facilitating activities at organizations throughout the city: The Tipe Project, Mermaids, Castlehaven Gardening Project and Media Trust.

    Viacommunity Day is a fantastic initiative. It is rare to find a workplace that allocates time for volunteer work – especially at such a large scale. It is a great day bonding with colleagues across the business & helping our local communities. It is true what they say, when you do good you feel good! 

    – Rebecca Simuyemba, Site Captain, Corporate Social Responsibility Team Assistant, London


    In Argentina, members of Viacom’s Telefe brand helped put together more than 300 educational games that would help children develop their fine motor control.

    “I am really grateful to have a Viacommunity Day,” said Telefe’s Paula Denise Velasco Gadea. “I liked very much help children. I imagine their faces when they receive these games. Their smiles will be more than i can do for them. That is the best prize.”

    Check out some photos from the site (1, 2, 3).


    Mariana Novoa Foundation

    In Colombia, volunteers spent Viacommunity Day at the Mariana Novoa foundation, a non-profit organization that helps prevent childhood accidents among the nation’s boys and girls. The team fixed up the house where 104 of the foundation’s children spend their time, painting the foundation, facade, halls, and parts of the bathrooms and doors of the living rooms. In the afternoon, they spent time with the children, playing games and eating snacks.

    “The experience was amazing for us,” said site leader Andres Velez.

    Check out some photos from the site (123).




    Viacom employees in Singapore participated in a walk-a-thon to raise funds for the Children’s Society, a child advocacy organization.

    Check out this boomerang video


    In Beijing, Viacom employees were busy volunteering at Sun Village, an organization dedicated to the welfare of children of Chinese convicts. Projects included tending to the crops of fresh fruit and vegetables and assisting with meal prep for the children living in the shelter.

    *International photos courtesy of Viacom International Media Networks*

    About Viacom

    Viacom is home to premier global media brands that create compelling entertainment content - including television programs, motion pictures, short-form content, games, consumer products, podcasts, live events and social media experiences - for audiences in 183 countries. Viacom's media networks, including Nickelodeon, Nick Jr., MTV, BET, Comedy Central, Paramount Network, VH1, TV Land, CMT, Logo, Channel 5 (UK), Telefe (Argentina), Colors (India) and Paramount Channel, reach approximately 4.3 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. Paramount Television develops, finances and produces original programming for television and digital platforms. 

    For more information about Viacom and its businesses, visit Keep up with Viacom news by following Viacom's blog at and Twitter feed at

    About Viacommunity​

    Viacommunity is the global umbrella covering all of Viacom’s social impact and purpose-driven initiatives. By leveraging Viacom’s culture of creativity, Viacommunity offers programs that empower, engage and inspire our employees, audiences and company to make a difference in the global communities we serve.

    Learn more about Viacommunity here.

    Tweet me:The 22nd annual #ViacommunityDay was All Good, All Around @Viacommunity @Viacom

    KEYWORDS: NASDAQ:VIA, Viacom, Viacommunity, Viacommunity Day, Viacommunity Day 2018, 1515 Broadway, All Good All Year, Burbank, Burbank Animation, California, Canada, giving back, Global, hollywood, Hong Kong, international, New York, Paramount, Prosocial, singapore, tennessee


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    Keep Prince William Beautiful (KPWB) partnered with nearly 200 volunteers to create a pollinator garden at a local landfill

    SOURCE:Keep America Beautiful


    Keep Prince William Beautiful (KPWB) partnered with nearly 200 volunteers to create a pollinator garden at a local landfill with the help of a Keep America Beautiful/Lowe's Community Partners Grant.

    Keep Prince William Beautiful, a Keep America Beautiful affiliate in Prince William, Virginia, along with nearly 200 volunteers planted a pollinator garden at the Prince William County Landfill. The project extended the course of two weekends.

    Continue reading here.

    Tweet me:#FF KAB Affiliate Stories: @KpwbOrg creates #pollinator #garden with @kabtweet / Lowe's Community Partners Grant in Prince William, Virginia. #DoBeautifulThings @lowesmedia

    Contact Info:

    Larry Kaufman
    Keep America Beautiful
    +1 (203) 659-3014

    KEYWORDS: Keep America Beautiful, Keep Prince William Beautiful, Lowe's Community Partners Grant, Lowe's

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