SOURCE:McKinsey Social Initiative
DESCRIPTION:
Laura joined the inaugural class of Generation's Barcelona, Spain program in September 2014.
The youth unemployment crisis
“We have to overcome the crisis of youth unemployment in Spain. A lot of young people don’t know where to look for work when they finish their studies. But people need a push — because sometimes we attribute all our challenges to the crisis, and that makes it hard for us to move forward.”
Why Generation
“I didn’t know what to expect from this program, but even in the first few days I’ve learnt a lot. I’m having a great time and I’m really motivated to finish the course with flying colors! It’s an amazing opportunity.”
Why digital marketing
“Just about all the job opportunities I’ve seen lately have a digital element to them — so this course is exactly what I need to adapt to the job market. What appeals to me about digital marketing is the opportunity to be creative and to work collaboratively in a team to generate great solutions.”
To learn more about McKinsey Social Initiative (MSI)'s Generation program, visit the website and follow Generation on Twitter, Instagram, Facebook and YouTube.
KEYWORDS: Education, Diversity & Human Resources, McKinsey Social Initiative, Spain, youth unemployment, generation, Digital Marketing
